Saturday 5 October 2013

Jeanswest Campaign...

The amazing feeling of having something complete! 

My latest project was the Jeanswest 2014 transeasonal range, in collaboration with two amazing aspiring fashion designers, Taylor & Kelly. Our task was to design a transeasonal range that captured the essence of the Jeanswest aesthetic; pattern make and then make an outfit consisting of three garments each. Our hero pieces needed to be the denim jacket, denim being what the company is most known for. The challenge was to re invent the classic denim jacket for this generation. For each designer it was our first experience working with denim, all denim has been self dyed & sewn individually. 
In our campaign shoot we went for a natural earthy vibe taking a slight boho aesthetic. Our photographer did an amazing job at representing our work, thanks to the talented Nicole Williams for this campaign shoot. Some of here other work can be found here. 

Each designer is wearing there own creation: 
Myself: Low crotch grey pant // Jersey and contrast burnt orange top // Floral & Denim Jacket
Taylor: Low crotch jersey pant // Black tank top with leaf embellishment // biker style denim jacket
Kelly: Orange dress // Denim jacket with contrast black panels // Jersey top (not featured)




  











2 comments:

  1. I love the one you are wearing!!
    Congrats on completing them babe, good work :)
    Shan xxxxx

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    Replies
    1. You sweet heart! Thanks so much, the one I am wearing was completely made by me! Now for the next project! xxxxxx

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